SIDELINE: We are a small collective whose sole objective is to make great creative work. Non-conventional work. Work that comes out of nowhere and cuts through all the noise. Stuff people like to talk about. Stuff people remember.
We use creativity to solve problems, to educate and inform, and to promote products or services. We don’t do things just for the money. We’re motivated by creative opportunity. We are outsiders - artists and designers, programmers and writers, creative directors and filmmakers. We stand on the sidelines of a $579 billion advertising industry, looking in. From here we have a unique point of view on how things are, and how they could be. We create bespoke one-off projects for products or brands, working with whatever media and technology best suits the idea. We do a little bit of everything, but everything we do, we do really, really well. We take our time. We experiment. We craft.
HOW IT WORKS: Our business model makes very little business sense, but it does allow us to consistently make great work.
We do not have clients. We devise non-conventional creative projects that address potential problems or opportunities in the world, and then we find partner brands to commission them. In short, we work backwards to the entire commercial arts world.
We look for intelligent and confident partners who are not afraid to take small calculated risks, in order to make high quality creative work for their product or brand - work that will get recognition and praise around the world. We approach each potential partner with a single creative proposal - a Sideline Project - that can work alongside their current brand positioning, a time frame to produce it, and a breakdown of the costs involved to make it happen.
We don’t normally take briefs, but if you like the work that you see here, and are curious to know what kind of Sideline Project we could make for your product or brand, drop us a line and say hello at email@example.com