We are a small collective whose sole objective is to make great creative work. Non-conventional work. Work that comes out of nowhere and cuts through all the noise. Stuff people like to talk about. Stuff people remember.



Sideline Projects is a small collective of creative people with extensive experience in the commercial arts.

As individuals, we have successful careers within our respective fields, and between us we have won a bunch of awards (if that is your thing). As a collective, we pool our talents and work together to make Sideline Projects - bespoke one-off creative projects that are original, unexpected, and bring something positive to the world.



JOSEPH ERNST - Creative Director / Filmmaker

Joseph is an Anglo-Portuguese Creative Director. He originally trained as an architect, graduating from The Bartlett in London, and moved into advertising, working at agencies like 4Creative, 72+Sunny, BBH, Grey, and Wieden+Kennedy. A prolific doer and a maker, his work has been recognized by most major advertising and film festivals. He has also earned plaudits as a filmmaker, artist and publisher whose artworks continue to be exhibited in museums and galleries around the world.


ISABEL LUCENA - Graphic Designer

Isabel studied Graphic Design at Lisbon's Institute of Visual Arts and Vienna's University of Applied Arts, in the Conceptual Art Department. In 2008 she completed a Masters in Communication and Design from the Sandberg Institute at the Rietveld Academy in Amsterdam. She moved back to Lisbon in 2009 where she teaches Graphic Design and Corporate Identity at ETIC School of Technology, Creativity and Innovation.


RICHARD GORODECKY - Writer / Filmmaker

Richard honed his writing skills for eight years at Wieden & Kennedy Amsterdam, then founded and ran the branded content agency Amsterdam Worldwide for another eight. He has won over sixty industry awards and has been featured in numerous books and publications. Richard splits his time between Amsterdam and Ireland. He moved into Filmmaking in 2014 to much acclaim, earning the Critics Choice by the Sunday Times in 2016.


JAN VAN BRUGGEN - Programmer

Jan is a master programmer, specializing in full stack web and software development for creative projects. Originally from The Netherlands, he now lives in Lisbon with his 2 cats.