SIDELINE COLLECTIVE
We are a small collective whose sole objective is to make great creative work. Non-conventional work. Work that comes out of nowhere and cuts through all the noise. Stuff people like to talk about. Stuff people remember.
sooten.png

SCORES OUT OF TEN

SCORES OUT OF TEN is an ongoing project where things are evaluated on a scale of ten. The results are photographed and posted on Facebook, grouped into their respective pages, to create a gallery for each score. Giving something a score out of ten is not as easy as it sounds. Online we anonymously cast our opinions by rating what we see with the simple click of a mouse. Yet this is a passive activity, intangible and ultimately unsatisfying: results are either limited to “like” and “dislike” or are aggregated to give an “average” score, and your individual opinion is lost in the midst of hundreds, thousands, sometimes millions of others. Out in the real world, rating things is very much an active task. In giving something a score out of ten, you are publicly stating your opinion - what you think. People may agree or disagree with your score. But it is your opinion, final and decisive. There is no “average score” to hide behind. In a world that is increasingly measured by what “most people” think, this project investigates people’s individual opinions, and provides a platform for those ideas to be seen and heard. Be they 4/10 or 10/10. PRESS: Klebstoff Magazine / It's Nice That This project was created with the generous support of: The International Sticker Awards Programme / Wildsmile Studios

SCORES OUT OF TEN is an ongoing project where things are evaluated on a scale of ten. The results are photographed and posted on Facebook, grouped into their respective pages, to create a gallery for each score.

Giving something a score out of ten is not as easy as it sounds. Online we anonymously cast our opinions by rating what we see with the simple click of a mouse. Yet this is a passive activity, intangible and ultimately unsatisfying: results are either limited to “like” and “dislike” or are aggregated to give an “average” score, and your individual opinion is lost in the midst of hundreds, thousands, sometimes millions of others.

Out in the real world, rating things is very much an active task. In giving something a score out of ten, you are publicly stating your opinion - what you think. People may agree or disagree with your score. But it is your opinion, final and decisive. There is no “average score” to hide behind. In a world that is increasingly measured by what “most people” think, this project investigates people’s individual opinions, and provides a platform for those ideas to be seen and heard. Be they 4/10 or 10/10.

PRESS: Klebstoff Magazine / It's Nice That

This project was created with the generous support of: The International Sticker Awards Programme / Wildsmile Studios

s_o_o_t.jpg

High reflective stickers for the Scores out of Ten project.