We are a small collective whose sole objective is to make great creative work. Non-conventional work. Work that comes out of nowhere and cuts through all the noise. Stuff people like to talk about. Stuff people remember.

NOTICE ME: A project about homelessness

NOTICE ME: A project about homelessness

NOTICE ME: An ongoing collaboration with homeless charity CRISIS and the V&A Museum in London to highlight how the homeless are becoming increasingly invisible and ignored in the capital. Homeless people are asked to select one of 100 signs that best described how they were feeling at that moment, and see what happens when they hold the sign up on the street. This project is due to be presented as a public outdoor exhibition of large scale posters on the streets and underpass in the vicinity of the Museum.

The series highlights the current public attitude towards homelessness, and documents our reactions (or lack of) towards homeless people. This is something we are all guilty of, but the aim was to humanize the problem rather than stigmatize it. To hold up a mirror and get people to re-evaluate their behavior and their attitudes towards homelessness, without being judgmental. This is a small selection of the people who participated.

CREDITS: Photography: Tom Craig / Signs: Joseph Ernst